Product design that cuts through the noise

We help teams ship the right product and keep it competitive. New products validated before you commit. Existing ones modernized before they fall behind.

Companies we've worked with
Services

Scoped to where you are.

From $8,000
2–4 weeks
01
Product Validation

Leave with a validated answer in code, or a reason to pivot.

For teams about to commit real resources to a new direction.

Solution directions prototyped in code, not Figma
Tested with 5–8 real users in your segment
A go / no-go recommendation backed by evidence
One senior product designer, hands-on end to end
AI stress-test of edge cases and logic
Code prototype delivered in your repo, ready to extend
Good fit if a core assumption hasn't been tested with real users yet
$15,000/sprint
2-week sprints
02
Product Evolution

Your product evolves every sprint. Shipped, not handed off.

For teams whose roadmap outpaces their design capacity.

Modernized UX flows shipped continuously, not at sprint ends
A design system built alongside the product
Direct collaboration with your engineering team
Senior product designer + design engineer, hands-on
User validation of new directions before they ship
Good fit if you need senior design + engineering capacity without staffing up
No minimum commitment: runs sprint by sprint, for as long as you need
Services

Scoped to where you are.

From $8,000
2–4 weeks
01
Product Validation

Leave with a validated answer in code, or a reason to pivot.

For teams about to commit real resources to a new direction.

Solution directions prototyped in code, not Figma
Tested with 5–8 real users in your segment
A go / no-go recommendation backed by evidence
One senior product designer, hands-on end to end
AI stress-test of edge cases and logic
Code prototype delivered in your repo, ready to extend
Good fit if a core assumption hasn't been tested with real users yet
$15,000/sprint
2-week sprints
02
Product Evolution

Your product evolves every sprint. Shipped, not handed off.

For teams whose roadmap outpaces their design capacity.

Modernized UX flows shipped continuously, not at sprint ends
A design system built alongside the product
Direct collaboration with your engineering team
Senior product designer + design engineer, hands-on
User validation of new directions before they ship
Good fit if you need senior design + engineering capacity without staffing up
No minimum commitment: runs sprint by sprint, for as long as you need
Process

From blur to build, in three steps.

10 → 3
Features
01
Step 01

Interrogate and Prioritize

We start by understanding your business, your users, and what actually matters. We challenge assumptions and cut through noise. Most teams think they need 10 features. We identify the 3 that move the needle.

</>
Not mockups
02
Step 02

Design in Code

We build real, interactive prototypes in code. Your stakeholders see a product they can use and test, not mockups, not slide decks. No imagination gap. No surprises when engineers start building.

5–8
Real users
03
Step 03

Validate and Stress-Test

We put work in front of real users. We stress-test logic with AI. Does it work? Does it make sense? Does it solve the problem? You launch with proof, not just a strong opinion.

Process

From blur to build, in three steps.

10 → 3
Features
01
Step 01

Interrogate and Prioritize

We start by understanding your business, your users, and what actually matters. We challenge assumptions and cut through noise. Most teams think they need 10 features. We identify the 3 that move the needle.

</>
Not mockups
02
Step 02

Design in Code

We build real, interactive prototypes in code. Your stakeholders see a product they can use and test, not mockups, not slide decks. No imagination gap. No surprises when engineers start building.

5–8
Real users
03
Step 03

Validate and Stress-Test

We put work in front of real users. We stress-test logic with AI. Does it work? Does it make sense? Does it solve the problem? You launch with proof, not just a strong opinion.

Sample Work

Work that did what it was meant to do.

Generative AICreative Software🇺🇸United States

Designing tools that help creators craft stories with AI, not just clips

"The discovery process has been enlightening and has put our assumptions to the test. The coded prototype has been a great tool to engage with our internal team and test users."

Chris Swiatek
Chris Swiatek
Chief of Product & Co-founder, ICVR
ICVR Craftology — generative AI story creation tool, screen 1ICVR Craftology — generative AI story creation tool, screen 2ICVR Craftology — generative AI story creation tool, screen 3
Generative AICreative Software🇺🇸United States

Designing tools that help creators craft stories with AI, not just clips

"The discovery process has been enlightening and has put our assumptions to the test. The coded prototype has been a great tool to engage with our internal team and test users."

Chris Swiatek
Chris Swiatek
Chief of Product & Co-founder, ICVR
ICVR Craftology — generative AI story creation tool, screen 1
ICVR Craftology — generative AI story creation tool, screen 2
ICVR Craftology — generative AI story creation tool, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Helping advisors act on the right opportunity, not just track it

3× more proposals closed
2.5× more assets gathered

"The Omelette team added so much value to the direction of our product and our customer experience. The work they did and backlogged is still being implemented by our team."

Day Wachell
Day Wachell
VP of Solutions, Responsive AI
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 1Responsive AI Prioritize — AI-powered financial advisor workflow, screen 2Responsive AI Prioritize — AI-powered financial advisor workflow, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Helping advisors act on the right opportunity, not just track it

3× more proposals closed
2.5× more assets gathered

"The Omelette team added so much value to the direction of our product and our customer experience. The work they did and backlogged is still being implemented by our team."

Day Wachell
Day Wachell
VP of Solutions, Responsive AI
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 1
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 2
Responsive AI Prioritize — AI-powered financial advisor workflow, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Turning a passive investor experience into one users actually act on

3× more actions initiated
Churn rate reduced 27%

"His work is meticulous, thoughtful, and beautifully executed. In fact, the designs he completed directly increased the speed of our development team. A real pleasure to collaborate with."

Elliot Stone
Elliot Stone
Chief Executive Officer, Responsive AI
Responsive AI Dash — white-label investor platform, screen 1Responsive AI Dash — white-label investor platform, screen 2Responsive AI Dash — white-label investor platform, screen 3
FinTechEnterprise SaaS🇨🇦Canada

Turning a passive investor experience into one users actually act on

3× more actions initiated
Churn rate reduced 27%

"His work is meticulous, thoughtful, and beautifully executed. In fact, the designs he completed directly increased the speed of our development team. A real pleasure to collaborate with."

Elliot Stone
Elliot Stone
Chief Executive Officer, Responsive AI
Responsive AI Dash — white-label investor platform, screen 1
Responsive AI Dash — white-label investor platform, screen 2
Responsive AI Dash — white-label investor platform, screen 3
HealthTechEnterprise SaaS🇨🇦Canada

Designing the mobile fitness-for-duty testing experience for safety-sensitive industries

Full test in under 5 min
No added staffing

"Gonzalo really walks the walk of a seasoned designer. He has deadly focus, the right design calls, and works with ownership."

Daniel Scott
Daniel Scott
Director of R&D, Neurapulse
Neurapulse fitness-for-duty testing — Verify Tester Identity screenNeurapulse fitness-for-duty testing — Verify Audio screenNeurapulse fitness-for-duty testing — test flow screen
HealthTechEnterprise SaaS🇨🇦Canada

Designing the mobile fitness-for-duty testing experience for safety-sensitive industries

Full test in under 5 min
No added staffing

"Gonzalo really walks the walk of a seasoned designer. He has deadly focus, the right design calls, and works with ownership."

Daniel Scott
Daniel Scott
Director of R&D, Neurapulse
Neurapulse fitness-for-duty testing — Verify Tester Identity screen
Neurapulse fitness-for-duty testing — Verify Audio screen
Neurapulse fitness-for-duty testing — test flow screen
Testimonials

Word travels.

Working with Gonzalo is easy. His approach to problems always results in simplification, orienting the team's actions to the desired outcome, and optimizing the way the team uses its resources. He is organized, precise, and you can always count on him for help.

Rodrigo Pipoli
Rodrigo Pipoli
Product Manager
Playground

Experiments, sketches, and side quests.

Ready to build the right thing?

Book a 30-minute call. No prep. Just a direct conversation about what you're building and whether it's a fit.

Gonzalo Hernandez
Gonzalo Hernandez
Founder · Omelette Studio